ABOUT

The Purpose of the Practice

To help business owners with all topics related to communicating to customers, investors and all those in between.

WHY IS THIS DBTC THE COMPANY FOR YOU?

Our communication plans are based on a universal rule — if you give, you will receive. In other words if you share information you will reap the rewards. After a an assessment of many industries we have worked within, it is apparent that cards are held close to the chest and leaders of the field are not educators. We want you to be educators for the simple reason that your field and subsequently your clients have no mentors.

According to Mood & Mindset’s (2004) national survey, 2,000 Canadians questioned were becoming less tolerant of what they see as hype. 77% of the respondents to the survey answered yes to: “I can’t escape advertising anymore — it is everywhere”

This study indicates that traditional methods of communicating to clients and prospects are failing; companies prefer to do business with organizations that take a more holistic view of their own roles beyond the simply commercial. In other words, organizations that share information and give to their prospects are organizations that will reap the benefits of their business. We will never expect you to share proprietary information with any of our plans, we just want you to fill a void in the market place.

Our Team

Principal, Paul Brent, B.A.

Paul Brent, is a highly experienced journalist and PR professional. He began his career at the Financial Post, then became a founding reporter and columnist on the new National Post. After working with Bloomberg as a reporter, he returned to the Post as a columnist and editor before joining MarketLink in 2007. As well as working on client accounts, he still writes for the likes of the Toronto Star, National Post, Maclean's, Canadian Business and Marketing magazine. Paul is the author of a definitive history of the brewing industry in Canada, Lager Heads.

 

OUR VISION

WORK HARD
WORK OFTEN
ENABLE CLIENT'S DREAMS

OUR team

Principals:
Paul Brent

Associates:
Dennis Welsh, THINK Interactive

OUR services

Blog Writing
Business Writing
Content Calendar Development
Media Relations
White Papers
Media Coaching
Webinars